Assignment: Create a logo, name and marketing for the esophageal cancer benefit sponsored by Earl Small’s Harley Davidson and Harley Davidson of Cartersville. Create Ads, posters, e-blasts, t-shirts, bandanas, stack cups, web page and radio spots to promote the event.
Solution: The Bands Bikes & Bikinis Benefit. Logo incorporates the HD logo as the body of a guitar. Over 7,000 people showed up and had a great time. The event was an unqualified success and raised thousands for the cause.