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L-3 Communications presentation
Virginia presentationVirginia presentation My first foray into the world of military intelligence communications support. The theme of “Knowing is everything” was supported with several ads highlighting the latest in surveillance electronics systems.
What’s the big deal?
To those who think quality design has no value, this is just a motorcycle.
WHAT’S THE BIG IDEA?
Branding campaign for AGCO Corp. with a dual audience, both farmers/users of heavy tractor equipment and potential investors. AGCO’s growth strategy is in acquiring smaller enterprises while growing their product line. The advertising message must communicate that AGCO not only builds top quality farm equipment but also builds an investor’s ROI. AGCO. ALWAYS GROWING
What’s the Big Idea? “GLADIATOR SPEAK”
What do I mean when I say “The Big Idea?” Let’s use the Gwinett Gladiators campaign as an example. Rather than just creating a series of fun ads featuring hockey players and clever headlines, I chose to create the brand personality through the ads themselves. Every piece of communication created had the same Voice. I […]